The Importance of the Role of the Logo in Building Branding on MSMEs
DOI:
https://doi.org/10.55606/iceb.v1i2.222Keywords:
The Role of Logo, Branding, and MSMEsAbstract
When launching an MSME, MSME branding is very important. MSMEs can increase sales and attract customers with their own brand. By creating websites for MSMEs, creating social media platforms, and providing meaningful logos, MSME branding allows MSMEs to be recognized by the general public. The goal is for sellers to have their own brand, and with the logo of the products being sold, they can also be recognized by the general public. As a result, the logo is extremely important in SMEs. In order for the Istana Gorengan MSME to maximize sales and introduce its products, it is required to produce content for MSMEs, create MSME social media, create MSME websites, and create a new logo for MSMEs.
Keywords: , , .
References
Arifudin, D., Heryanti, L., & Pramesti, D. (2021). Pelatihan Desain Mockup Dan Logo Sebagai Branding Produk Untuk Meningkatkan Nilai Jual Bagi Umkm. JMM (Jurnal Masyarakat …, 5(5), 3–9.
Clifton-Brown, J. C., & Lewandowski, I. (2000). Overwintering problems of newly established Miscanthus plantations can be overcome by identifying genotypes with improved rhizome cold tolerance. New Phytologist, 148(2), 287–294. https://doi.org/10.1046/j.1469-8137.2000.00764.x
Destrina, A. A., Lukyanto, G. C., Clara, M., & Siti, D. (2022). Pentingnya Peran Logo Dalam Membangun Branding Pada UMKM Rajutan BKL Bismo. 1473–1478.
Fanaqi, C., Pratiwi, R. M., & Firmansyah, F. (2020). Strategi Branding Pelaku Usaha Pariwisata di Masa Pandemi. Business Innovation and Entrepreneurship Journal, 2(4), 263–273. https://doi.org/10.35899/biej.v2i4.172
Hasibuan, A. Z., Lubis, A. J., & Asih, M. S. (2020). Pelatihan Desain Logo Bagi Remaja Masjid Al-Bayan. Prioritas: Jurnal Pengabdian Kepada Masyarakat, 2(02), 27-30.
McKernan, K. J., Peckham, H. E., Costa, G. L., McLaughlin, S. F., Fu, Y., Tsung, E. F.,
Clouser, C. R., Duncan, C., Ichikawa, J. K., Lee, C. C., Zhang, Z., Ranade, S. S., Dimalanta, E. T., Hyland, F. C., Sokolsky, T. D., Zhang, L., Sheridan, A., Fu, H., Hendrickson, C. L., … Blanchard, A. P. (2009). Sequence and structural variation in a human genome uncovered by short-read, massively parallel ligation sequencing using two-base encoding. Genome Research, 19(9), 1527– 1541. https://doi.org/10.1101/gr.091868.109
Oscario, A. (2013). Pentingnya Peran Logo dalam Membangun Brand. Humaniora, 4(1), 191. https://doi.org/10.21512/humaniora.v4i1.3429
Rezky, S. F., Hamdani, R., Suherdi, D., Erwansyah, K., Ginting, E. F., & Simangunsong, P. B. N. (2021). Branding UMKM untuk Meningkatkan Potensi Promosi dan Penjualan Secara Mandiri. Abdimas Iptek, 1(1), 39–44. https://doi.org/10.53513/abdi.v1i1.3381
Saputra, D., & Syafwandi, M. S. (2017). Perancangan Logo Wisata Alam Lembah Harau Di Kabupaten Lima Puluh Kota. DEKAVE: Jurnal …, 5(2), 1–25. https://doi.org/https://doi.org/10.24036/dekave.v5i2.8286
Susanto, A., Prasetyo, A., Priwiratama, H., Wening, S., & Surianto, S. (2013). Ganoderma boninense Penyebab Penyakit Busuk Batang Atas Kelapa Sawit. Jurnal Fitopatologi Indonesia, 9(4), 123–126. https://doi.org/10.14692/jfi.9.4.123
Wahdaniah, I., Toni, A., & Ritonga, R. (2020). Makna Logo Dinas Penerangan Tentara Nasional Indonesia Angkatan Laut. Warta ISKI, 3(01), 67–74. https://doi.org/10.25008/wartaiski.v3i01.57
Warpuah, Dwi Harini, S. Ba. R. (2022). Analisis Faktor Yang Mempengaruhi Pendapatan UMKM pada Masa Pandemi Covid-19 (Studi Kasus Pada UMKM Kluban di Banjaratma). Jurnal Akuntansi Dan Bisnis (Akuntansi), 2(1), 49–57.
Yuli Rahmini Suci. (2008). Usaha Mikro, Kecil dan Menengah. Jurnal Ilmiah Cano Economos, 6(1), 1–8. https://journal.upp.ac.id/index.php/cano/article/view/627
