Green Marketing Strategies and Their Influence on Consumer Behavior
DOI:
https://doi.org/10.55606/iceb.v2i2.459Keywords:
Green marketing, sustainability, consumer behavior, eco-labeling, corporate, corporate social responsibilityAbstract
This study explores the effectiveness of green marketing strategies in shaping consumer purchasing behavior. We analyze the role of eco-labeling, corporate social responsibility campaigns, and sustainable product designs. Findings reveal that consumers increasingly value sustainability, but price sensitivity and trust in green claims remain key factors in purchase decisions.
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