E-commerce Adoption in Rural Areas : Challenges and Opportunities for Inclusive Economic Development
DOI:
https://doi.org/10.55606/iceb.v2i1.489Keywords:
E-commerce, Rural Development, Digital Literacy, Market Access, Inclusive GrowthAbstract
The growth of e-commerce has opened new opportunities for rural economic development. This paper investigates the challenges and benefits of e-commerce adoption in rural areas, focusing on infrastructure gaps, digital literacy, and market access. Case studies from Africa and South Asia provide insights into how e-commerce platforms can bridge economic disparities and promote inclusive growth.
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