[1]
Maria Sonda Baco and Mey Enggane Limbongan 2022. The Effect Of Viral Marketing And Electronic Word Of Mouth On Purchase Decisions Of Tiktok Shop Application Users. Proceeding of The International Conference on Economics and Business. 1, 2 (Dec. 2022), 956–964. DOI:https://doi.org/10.55606/iceb.v1i2.408.