LAKSHMI SHARMA; MAYA KUMARI; GOPAL JOSHI. Behavioral Economics in Consumer Decision-Making : Implications for Marketing Strategies. Proceeding of The International Conference on Economics and Business, [S. l.], v. 2, n. 1, p. 164–170, 2023. DOI: 10.55606/iceb.v2i1.484. Disponível em: https://ijconf.org/index.php/iceb/article/view/484. Acesso em: 24 feb. 2025.