Building Brand Love for Travelers Through Accessibility, Destination Image, and Emotional Energy in Individuals at Laut Tawar Lake
DOI:
https://doi.org/10.55606/icesst.v2i2.295Keywords:
Accessibility, Brand Love, Destination Image, Emotional.Abstract
Deep goals study This is for know directly influences accessibility, destination image, and emotional energy in individuals towards brand love. Type of research that is study quantitative. The population is previous tourists who have visited Lake Laut Tawar for at least two visits. Deep sample study This was taken with an accidental sampling technique of 100 tourists. Data was collected with a compiled questionnaire based on each indicator variable research. Analysis results study show that accessibility, destination image, and emotional energy in individuals direct influential significance towards brand love. The most dominant variable influencing tourist brand love is accessibility compared with destination image and emotional energy in individuals.
References
Abror, M. K. P. A. (2022). The Effect Of Electonic Word Of Mouth, Destination Social Responsibility, Destination Image, And Destination Trust On Intentionto Visiton Kinantan Wildlife And Culturetourism Object At Bukittinggi. Marketing Management, 2(1), 59–74. Http://Download.Garuda.Kemdikbud.Go.Id/Article.Php?Article=2354118%5c&Val=22677%5c&Title=The The Influence Of Social Media Marketing On Brand Awareness And Brand Image Moderating Effect Of Religiosity
Achmad, A. F. G. N. (2021). The Effect Of Brand Identification And Brand Image On Brand Love And Brand Loyalty On Iphone Smartphone Product Users In Samarinda. International Journal Of Business And Management Invention, 3(5), 28–32.
Ahuvia, A., Rauschnabel, P. A., & Rindfleisch, A. (2020). Is Brand Love Materialistic? Journal Of Product And Brand Management, 30(3), 467–480. Https://Doi.Org/10.1108/Jpbm-09-2019-2566
Ahuvia, B. C. A. (2006). Some Antecedents And Outcomes Of Brand Love. Marketing Letters, 17(2), 79–89. Https://Doi.Org/10.1007/S11002-006-4219-2
Asbari, A. P. D. N. M. (2022). Tourist Satisfaction And Performance Of Tourism Industries: How The Role Of Innovative Work Behaviour, Organizational Citizenship Behaviour? Journal Of Industrial Engineering & Management Research, 3(1), 1–12. Https://Jiemar.Org/Index.Php/Jiemar/Article/View/246
Aulianda, M. (2020). Pengaruh Brand Experience Dan Brand Image Terhadap Willingness To Pay A Price Premium Dengan Brand Love Sebagai Variabel Intervening (Studi Pada Pemilik Mobil Merek Honda Hrv Di Samarinda). Jurnal Riset Entrepreneurship, 3(2), 71–79. Https://Doi.Org/10.30587/Jre.V3i2.1475
Bagozzi, R. B. A. A. R. P. (2012). Brand Love. Journal Of Marketing, 76(2), 1–16. Https://Doi.Org/10.1509/Jm.09.0339
Baker, W. E. (2019). Emotional Energy, Relational Energy, And Organizational Energy: Toward A Multilevel Model. Annual Review Of Organizational Psychology And Organizational Behavior, 6, 373–395. Https://Doi.Org/10.1146/Annurev-Orgpsych-012218-015047
Bech Larsen, L. B. T. (2010). Two Studies Of Consequences And Actionable Antecedents Of Brand Love. Journal Of Brand Management, 17(7), 504–518. Https://Doi.Org/10.1057/Bm.2010.6
Biswas, C., Omar, H., & Rashid-Radha, J. Z. R. R. (2020). The Impact Of Tourist Attractions And Accessibility On Tourists’ Satisfaction: The Moderating Role Of Tourists’ Age. Geojournal Of Tourism And Geosites, 32(4), 1202–1208. Https://Doi.Org/10.30892/Gtg.32402-558
Chhanda. (2020). The Impact Of Tourist Attractions And Accessibility On Tourists’ Satisfaction: The Moderating Role Of Tourists’ Age. Geojournal Of Tourism And Geosites, 32(4), 1202–1208. Https://Doi.Org/10.30892/Gtg.32402-558
Cuong, D. T. (2020). Impact Of Customer Satisfaction And Brand Image On Brand Loyalty. Business Innovation & Technology Management, 12(6), 3151–3159. Https://Doi.Org/10.5373/Jardcs/V12i6/S20201280
Darsono, B. A. R. L. N. (2017). Pengaruh Brand Image, Brand Personality, Brand Experience Terhadap Brand Love Dampaknya Pada Brand Loyalty Gayo Aceh Coffee Pt. Oro Kopi Gayo Kabupaten Aceh Tengah. Jurnal Perspektif Manajemen Dan Perbankan, 8(3), 158–184.
Dellis, W. A. G. K. A. C. S. J. A. R. E. (2002). Emotional Energy As An Explanatory Construct For Fathers’ Engagement With Their Infants. Parenting, 2(4), 379–408. Https://Doi.Org/10.1207/S15327922par0204_03
Dewi Sanjaya, I., & Martono, S. (2012). Management Analysis Journal. 1(2), 120–128.
Dian Ariesta, E. S. (2020). The Effect Of Attraction, Accessibility And Facilities On Destination Images And It’s Impact On Revisit Intention In The Marine Tourism Of The Wakatobi Regency. International Journal Of Scientific And Technology Research, 9(3), 6605–6613.
Eko Susanto. (2020). Visiting Tourism Destination: Is It Influenced By Smart Tourism Technology? Journal Of Indonesian Tourism And Development Studies, 8(3), 145–155. Https://Doi.Org/10.21776/Ub.Jitode.2020.008.03.04
Glozer, L. M. S. (2022). Heart, Mind And Body: #Nomorepage3 And The Replenishment Of Emotional Energy. Organization Studies, 43(3), 369–394. Https://Doi.Org/10.1177/0170840621994501
Hasan, K., Abdullah, S. K., & Islam, F. (2020). An Integrated Model For Examining Tourists ’ Revisit Intention To Beach Tourism Destinations An Integrated Model For Examining Tourists ’ Revisit Intention To Beach Tourism Destinations. Journal Of Quality Assurance In Hospitality & Tourism, 00(00), 1–22. Https://Doi.Org/10.1080/1528008x.2020.1740134
Hussain, Vijay Pereira; J. J. Shabir. (2022). Impact Of Travel Motivation On Tourist’s Attitude Toward Destination: Evidence Of Mediating Effect Of Destination Image. Journal Of Hospitality And Tourism Research, 46(5), 946–971. Https://Doi.Org/10.1177/1096348019887528
Jasmine, C. B. H. O. (2020). The Impact Of Tourist Attractions And Accessibility On Tourists’ Satisfaction: The Moderating Role Of Tourists’ Age. Geojournal Of Tourism And Geosites, 32(4), 1202–1208. Https://Doi.Org/10.30892/Gtg.32402-558
Jaunky, V. R. V. C. (2020). Materials Today : Proceedings The Tourist Experience : Modelling The Relationship Between Tourist Satisfaction And Destination Loyalty. Materials Today: Proceedings, 7–12. Https://Doi.Org/10.1016/J.Matpr.2020.07.723
Jian, Y. (2021). Journal Of Destination Marketing & Management The Role Of Travel Constraints In Shaping Nostalgia , Destination Attachment And Revisit Intentions And The Moderating Effect Of Prevention Regulatory Focus. Journal Of Destination Marketing & Management, 19(May 2020), 1–10. Https://Doi.Org/10.1016/J.Jdmm.2020.100516
Joshi, R. (2021). Role Of Brand Experience In Shaping Brand Love. International Journal Of Consumer Studies, 45(2), 259–272. Https://Doi.Org/10.1111/Ijcs.12618
Kalinic, M. C. M. C. (2021). Rookie Tourism Destinations The Effects Of Attractiveness Factors On Destination Image And Revisit Intention With The Satisfaction Mediation Effect. Sustainability, 13(11), 1–16. Https://Doi.Org/10.3390/Su13115780
Keller, P. K. K. L. (2016). Manajemen Pemasaran Edisi 12. Erlangga.
Kim, J. Y. B. L. C. S. L. W. (2019). Impact Of Core-Product And Service-Encounter Quality, Attitude, Image, Trust And Love On Repurchase. International Journal Of Contemporary Hospitality Management, 31(4), 1588–1608. Https://Doi.Org/10.1108/Ijchm-05-2018-0376
Law, C.-H. C. F.-Y. (2018). The Impact Of Accessibility Quality A Nd Accommodation Quality O N Tourists ’ Satisfaction Revisit Intention To Rural Tourism Destination I Sarawak : The Moderating Role Of Local Communities ’ Attitude. Global Business And Management Research: An International Journal, 10(November), 1–12.
Llewellyn, M. R. R. D. D. (2020). Towards An Emotional Energy Geography: Attending To Emotions And Affects In A Former Coal Mining Community In South Wales, Uk. Geoforum, 110(January), 136–146. Https://Doi.Org/10.1016/J.Geoforum.2020.02.006
Lu, C.-S. (2020). How Port Aesthetics A Ff Ect Destination Image , Tourist Satisfaction And Tourist Loyalty ? Mabr, 5(2), 211–228. Https://Doi.Org/10.1108/Mabr-12-2019-0056
Lubis, N. W. J. M. R. A. A. R. H. A. (2023). The Role Of Destination Image In Building Coffee Business Development In Central Aceh Through Tourism Packages , Attraction , And Tourist Consciousness. Journal Of Hunan University (Natural Sciences）, 50(6), 1–12.
Luery, D. B. S. (2015). Negative Emotional Energy: A Theory Of The “Dark-Side” Of Interaction Ritual Chains. Social Sciences, 4(1), 148–170. Https://Doi.Org/10.3390/Socsci4010148
Lumba, M. G. (2019). Peran Brand Love Terhadap Brand Loyalty Dan Willingness To Pay Premium Price Pada Pembeli Iphone Di Surabaya. Agora, 7(1), 287271.
Ma, E. (2002). Emotional Energy And Sub-Cultural Politics: Alternative Bands In Post-1997 Hong Kong. Inter-Asia Cultural Studies, 3(2), 187–200. Https://Doi.Org/10.1080/1464937022000000110
Maloney, P. (2013). Online Networks And Emotional Energy. Information Communication And Society, 16(1), 105–124. Https://Doi.Org/10.1080/1369118x.2012.659197
Mamun, N. B. C. N. A. Al. (2019). Brand Image And Consumer Satisfaction Towards Islamic Travel Packages A Study On Tourism Entrepreneurship In Malaysia. Asia Pacific Journal Of Innovation And, 13(2), 1–15. Https://Doi.Org/10.1108/Apjie-02-2019-0007
Mills, M. R. S. J. L. R. M. J. (2013). Stress And Performance: Do Service Orientation And Emotional Energy Moderate The Relationship? Journal Of Occupational Health Psychology, 17(1), 116–128. Https://Doi.Org/10.1037/A0026064
Nguyen, B. N. V. H. P. D. H. H. (2020). Revisit Intention And Satisfaction: The Role Of Destination Image, Perceived Risk, And Cultural Contact. Cogent Business And Management, 7(1), 1–21. Https://Doi.Org/10.1080/23311975.2020.1796249
Nizar, Z. Lily W. D. Kadirov; J. (2020). Marketing A Destination Brand Image To Muslim Tourists: Does Accessibility To Cultural Needs Matter In Developing Brand Loyalty? Journal Of Hospitality And Tourism Research, Xx(X), 1–22. Https://Doi.Org/10.1177/1096348020963663
Nugroho, C. C. W. H. A. D. P. A. (2020). The Role Of Destination Image On Visiting Decisions Through Word Of Mouth In Urban Tourism In Yogyakarta. International Journal Of Innovation, Creativity And Change, 12(3), 177–196.
Peng, Hikun Z. M. Y.-P. (2020). Expressive Brand Relationship, Brand Love, And Brand Loyalty For Tablet Pcs: Building A Sustainable Brand. Frontiers In Psychology, 11(March), 1–10. Https://Doi.Org/10.3389/Fpsyg.2020.00231
Radha, C. B. H. O. J. Z. R. R. R. (2020). The Impact Of Tourist Attractions And Accessibility On Tourists’ Satisfaction: The Moderating Role Of Tourists’ Age. Geojournal Of Tourism And Geosites, 32(4), 1202–1208. Https://Doi.Org/10.30892/Gtg.32402-558
Rezaei, B. R. S. F. Z. (2012). Factors Influencing On Customers’ E-Satisfaction: A Case Study From Iran. Interdisciplinary Journal Of Contemporary Research In Business, 3(9), 1496–1511.
Rodrigues, C. R. P. (2019). Brand Love Matters To Millennials: The Relevance Of Mystery, Sensuality And Intimacy To Neo-Luxury Brands. Journal Of Product And Brand Management, 28(7), 830–848. Https://Doi.Org/10.1108/Jpbm-04-2018-1842
Rusiadi, N. S. (2023). Modeling The Impact Of Tourism Brand Love And Brand Trust On Increasing Tourist Revisit Intention : An Empirical Study. Journal Of System And Management Sciences, 13(4), 399–415. Https://Doi.Org/10.33168/Jsms.2023.0424
Saway, W. V. (2021). Dampak Atraksi, Amenitas Dan Aksesibilitas Pantai Pasir Putih Kabupaten Manokwari Terhadap Kepuasaan Wisatawan Berkunjung. Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama Dan Budaya, 1–8.
Sterchele, D. (2020). Memorable Tourism Experiences And Their Consequences: An Interaction Ritual (Ir) Theory Approach. Annals Of Tourism Research, 81(October 2019), 102847. Https://Doi.Org/10.1016/J.Annals.2019.102847
Strien, S. J. E. L. J. W. Van. (2016). Regulation Of Romantic Love Feelings: Preconceptions, Strategies, And Feasibility. Plos One, 11(8), 1–29. Https://Doi.Org/10.1371/Journal.Pone.0161087
Sudigdo, A. (2020). The Impact Of Islamic Destination Attributes On Saudi Arabians’ Decision To Visit Jakarta: Tourism Destination Image As A Mediating Variable. International Journal Of Religious Tourism And Pilgrimage, 8(3), 15–30.
Suleman, D. A. E. S. N. R. (2020). The Effect Of Attraction , Accessibility And Facilities On Destination Images And It ’ S Impact On Revisit Intention In The Marine Tourism Of The Wakatobi Regency. International Journal Of Scientific & Technology Research, 9(3), 6605–6613. Https://Doi.Org/10.13140/Rg.2.2.19067.36644
Suyar, M. G. S. B. A. A. S. (2022). Perceived Value, Kepuasan Dan Revisit Intention Wisatawan Pada Lokasi Wisata. Journal Of Business And Economics Research (Jbe), 3(2), 253–258. Https://Doi.Org/10.47065/Jbe.V3i2.1717
Tang, J. P. D. J. D. J. H. (2020). Uniformity, Diversity, Harmony, And Emotional Energy In A Chinese Stem Classroom. International Journal Of Stem Education, 7(1). Https://Doi.Org/10.1186/S40594-020-00232-5
Wicaksana, I. P. W. (2020). The Influence Of Destination Brands On The Satisfaction And Revisit Intention Of Foreign Tourists At The Agro-Tourism Of Ceking Rice Field Terrace In Bali. E-Journal Of Tourism, 7(2), 265. Https://Doi.Org/10.24922/Eot.V7i2.64595
Zainurossalamia, E. A. S. H. S. (2020). Pengaruh Daya Tarik Wisata Citra Destinasi Dan Sarana Wisata Terhadap Kepuasan Wisatawan Citra Niaga Sebagai Pusat Cerminan Budaya Khas Kota Samarinda. Jurnal Manajemen, 12(1), 145–153. Http://Journal.Feb.Unmul.Ac.Id/Index.Php/Jurnalmanajemen
