Social Media Marketing In Developing Lazisnu Products

Authors

  • Ni Gusti Ayu Arda Suari Universitas Muhammadiyah Luwuk
  • Asriani Asriani Universitas Muhammadiyah Luwuk
  • Nasrullah Sopyan Universitas Muhammadiyah Luwuk

DOI:

https://doi.org/10.55606/icesst.v1i2.357

Keywords:

Marketing, Promotion Strategy, Lazisnu Products

Abstract

In order to address a number of issues, this study attempts to determine the most effective marketing techniques for Lazisnu items, particularly when it comes to social media marketing. Field observation techniques and a qualitative approach with a scientific foundation were used in this study to interpret the occurrences that were observed. The study's findings indicate that the internal and external variables of the research object have an impact on marketing strategy efforts. The existence of Lazisnu, the degree of rivalry among rivals, people's enthusiasm in starting their own businesses, and people's limited saving capacity are examples of external variables. Internal issue factors, on the other hand, prevent marketing strategies from being successful. These include subpar human resource quality, less creative promotional efforts, a lack of infrastructure and funding, and a failure to keep up with digitalization trends in the marketing industry.

Author Biography

Asriani Asriani , Universitas Muhammadiyah Luwuk

 

 

 

References

Anas, M. A. (2018). Social Entrepreneur: A ‘Coin’Fundraising Model for Social Organizations. KnE Social Sciences.

Badriyah, N., Wahyudi, S. T., Prastiwi, A., Nur, M., Sari, K., Nabella, R. S., & Radeetha, R. (2023). Economic empowerment through the development of food and beverage micro enterprises. Journal of Community Service and Empowerment, 4(2), 308-318.

Dacholfany, M. I., Khataybeh, A. M., Lewaherilla, N. C., Yusuf, M., Sihombing, H. B. M., & Chang, M. L. (2022). APPLICATION OF THE BALANCED SCORE CARD CONCEPT AS A HUMAN RESOURCE PERFORMANCE MEASUREMENT TOOL AT THE MINISTRY OF HIGHER EDUCATION IN INDONESIA. MULTICULTURAL EDUCATION, 8(04), 1-13.

Daniyas, S., Samsuri, A., & Rahmawati, L. (2023). The Influence of Brand Equity Dimensions on Donor’s Decisions in Paying Alms. Management of Zakat and Waqf Journal (MAZAWA), 5(1), 1-19.

Heryadi, D. Y., Fachrurazi, F., Nurcholifah, I., & Yusuf, M. (2023). During the Covid-19 Pandemic, Marketing Strategy Analysis for Crispy MSMEs" MA ICIH". Jurnal Publikasi Ilmu Manajemen, 2(1), 184-201.

Hujjaj, M. M. (2023). The Influence of Accountability, Transparency and Promotion on Loyalty. Journal of Economic Education, 12(1), 99-103.

Istikomah, I., Saputra, G. W., & Yusuf, M. (2022). Marketing Mix Strategy and Financial Capabilities in Improving Sharia Stock Investment. Journal of Applied Management and Business Administration, 1(1), 21-27.

Kasanah, N., & Suminto, A. (2022). Muslim Entrepreneur Business Strategy in the Covid-19 Pandemic Era. Journal of Islamic Economics (JoIE), 2(2), 211-228.

Mahardiyanto, A., & Sutikno, B. (2022). Online Marketing Strategies Of Sedekah Rombongan. AZKA International Journal of Zakat & Social Finance, 61-76.

Nurfauzi, Y., Taime, H., Hanafiah, H., Yusuf, M., & Asir, M. (2023). Literature Review: Analisis Faktor yang Mempengaruhi Keputusan Pembelian, Kualitas Produk dan Harga Kompetitif. Management Studies and Entrepreneurship Journal (MSEJ), 4(1), 183-188.

Purnamasari, L. M., Hurriyati, R., & Dirgantari, P. D. (2021, September). The Analysis of Brand Awareness Measurement in Amil Zakat Institution of Nu Care Lazisnu Bandung. In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (pp. 354-357). Atlantis Press.

Rozi, M. F., & Huda, Q. (2024). Program Innovation in the National Amil Zakat Management System: A Step Towards Enhancing the Welfare of Mustahik. Perisai: Islamic Banking and Finance Journal, 8(1), 31-53.

Siregar, A. P., Nofirman, N., Yusuf, M., Jayanto, I., & Rahayu, S. (2022). The Influence of Taste and Price on Consumer Satisfaction. Quantitative Economics and Management Studies, 3(6), 998-1007.

Sutaguna, I. N. T., Yusuf, M., Ardianto, R., & Wartono, P. (2023). The Effect Of Competence, Work Experience, Work Environment, And Work Discipline On Employee Performance. Asian Journal of Management, Entrepreneurship and Social Science, 3(01), 367-381.

Toyyibi, A. M., & Suaib, M. (2022). Moderation of Zakat Based on Digital Fundraising at LazisNu Jatim. In Indonesian Conference of Zakat-Proceedings (pp. 286-293).

Downloads

Published

2022-07-17

How to Cite

Ni Gusti Ayu Arda Suari, Asriani Asriani, & Nasrullah Sopyan. (2022). Social Media Marketing In Developing Lazisnu Products. The International Conference on Education, Social Sciences and Technology (ICESST), 1(2), 251–259. https://doi.org/10.55606/icesst.v1i2.357

Similar Articles

<< < 1 2 

You may also start an advanced similarity search for this article.