IMPLEMENTATION OF INNOVATION-BASED CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM at PT. PERTAMINA REFINERY UNIT (RU) II SEI. PAKNING IN FOSTERING THE ENTREPRENEURIAL SPIRIT OF MIKRO, SMALL,and MEDIUM ENTERPRISES
DOI:
https://doi.org/10.55606/iceb.v1i2.143Keywords:
CSR', innovation', entrepreneurial', spiritAbstract
CSR Program of PT. Pertamina RU II Sei Pakning is no longer a charity but is already in the form of a CSR program which is directed to increase people's income through the development ofmicro, small, and medium enterprises. Innovation is not only carried out in the product form of the program, but also innovation in processes, methods, strategies and systems. The goal is that the fosteredmicro, small, and medium enterprisesin the future can exist and be independent. The purpose of this study is to see the extent to which the implementation of the innovation-based CSR program in fostering the entrepreneurial spirit of themicro, small, and medium enterprisescommunity in Sei. Pakning. This type of research uses a mixed method. Methods of data collection is done by means of observation, interviews, questionnaires and documentation. The results showed that the implementation of the innovation-based CSR program at PT. Pertamina RU II Sei. Pakning has not been able to fully cultivate the entrepreneurial spirit of the assistedmicro, small, and medium enterprises. Statistical tests show that there is a significant effect of CSR program innovation consisting of product innovation, process, method, strategy and system on the entrepreneurial spirit of fosteredmicro, small, and medium enterprises. For this reason, it is better for Pertamina RU II Sei. Pakning made improvements to the innovations from the CSR Program they had carried out.
References
Artikel/Jurnal
Bahtiar, Rais Agil. 2021. Dampak Pandemi Covid-19 Terhadap Sektor Usaha Mikro, Kecil dan Menengah Serta Solusinya. Info Singkat, Vol.XII, NO.10/II/Pulit/Mei/2021. Jakarta: Pusat Penelitian Badan Keahlian DPR RI
Basuki, R. 2007. Analisis Hubungan Antara Motivasi, Pengetahuan Kewirausahaan dan Kemandirian Usaha Terhadap Kinerja Pengusaha Pada Kawasan Industri Kecil di Daerah Pulo Gadung. Jurnal Usahawan.
Esmer, Y., & Dayi, F. 2016. Entrepreneurial Leadership: A Theoritical Research. 25th International Academic Conference. Paris: OECD Headquarters. doi:10.20472/IAC.2016.025.020.
Hendrawan. 2018. Menumbuhkan Jiwa, Perilaku dan Nilai Kewirausahaan Dalam Meningkatkan Kemandirian Bisnis. Jurnal MBIA, Vol.17, No.2, 2018, p-ISSN: 2655-8262.
Muna, Choirul. 2020. Pemberdayaan Masyarakat di Masa Pandemi Covid-19 oleh PT. Pertamina (Persero) RU II Sei. Pakning. EMPOWER: Jurnal Pengembangan Masyarakat Islam, Vol.5, No.2, Desember 2020, e-ISSN: 2580-0973, p-ISSN:2580-085X.
Qosja, Ermira & Ertila Druga. 2015. Entrepreneurial Spirit and Factors Affecting It: Case Study Based on The Studentof the Europan University of Tirana. International Journal of Social Sciences and Education Research, Vol 1, No. 3, 2015, ISSN:2149:5939.
Sugiyanto, Eviatiwi Kusumaningtyas. 2017. Pola Pengelolaan Program CSR Untuk Meningkatkan Daya Saing UMKM. Dinamika Sosial Budaya, Vol.19, No.2, Desember 2017, p-ISSN:1410-9859, e-ISSN:2580-8524.
Sukirman. 2017. Jiwa Kewirausahaan dan Nilai Kewirausahaan Meningkatkan Kemandirian Usaha Melalui Perilaku Kewirausahaan. Jurnal Ekonomi dan Bisnis, ISSN 1979-6471, Vol.20, No1, April 2017.
Artikel Prosiding
Indrihastuti Rizkia Ramada,dkk.(2020) Corporate Social Responsibilty (CSR) dalam Pemberdayaan Masyarakat Melalui Bank Sampah.Prosiding Penelitian & Pengabdian Kepada Masyarakat ( Vol 7,No:1 ) e ISSN : 2581-1126 p ISSN : 2442-448XHal: 21 – 26.
Iyigun, N. Oyku. 2015. What could Entrepreneurship do for Sustainable Development? A Corporate Social Responsibility-Based Approach. Procedia, Social and Behavioral Sciences, 195 (2015) 1226 – 1231 doi:10.1016/j.sbspro.2015.06.253.
Sirait, K. A. (2018). Implementasi Corporate Social Responsibility Pada Perusahaan PT. Anglo Eastern Plantations. Prosiding Penelitian & Pengabdian Kepada Masyarakat Agustus 2020 (Vol 7, No: 2)e ISSN : 2581-1126 p ISSN : 2442-448X.Hal: 341 – 347.
Yentisna.(2019). Pelatihan Kewirausahaan dan Pemasaran Usaha Kecil Menengah Pada Masyarakat Nagari Sungai Cubadak. Prosiding PKM-CSR, Vol. 2(2019)eISSN:2655-3570. DOI: https://doi.org/10.37695/pkmcsr.v2i0
Working Paper
Hockerts, N. K. 2007. Managerial Perceptions of the Business Case of Corporate Social Responsability, CSR&Business in Society. CBS Working Paper Series No. 03-2007, CBS Center for Corporate Social Responsabiliy, Disertation.
Disertasi/Tesis/Paper Kerja
Amelia. 2009. Pengaruh Pengetahuan Kewirausahaan dan Kemandirian Pribadi Terhadap Kinerja Usaha (Studi Kasus Pada Usaha Pedagang Pakaian Pajak Sore Jalan Jamin Ginting). Tesis Fakultas Ekonomi Universitas Sumatera Utara, Medan.
Anissa, Pramessheila Gita. 2020. Dampak Implementasi Program CSR PT. Sido Muncul Terhadap Peningkatan Kemandirian Kelompok Tani di Desa Bergas Kidul, Kabupaten Semarang. Skripsi. Semarang: Universitas Diponegoro.
Mashur, Dadang. 2020. Model Implementasi Corporate Social Responsibility (CSR) PT. Pertamina RU II Sei. Pakning Secara Berkelanjutan di Kawasan Mangrove. Disertasi. Program Pascasarjana Universitas Riau.
Narisyah, Cut Leni. 2018. Pengaruh CSR Bank Indonesia Provinsi Aceh Terhadap Program UMKM Untuk Meningkatkan Pemberdayaan Masyarakat. Skripsi. Banda Aceh: Universitas Islam Negeri Ar-Raniry.
Pratiwi, Agata Evin Enggal. 2018. Dampak Pelaksanaan Program CSR PT. Pertamina Bagi Kesejahteraan Masyarakat (Studi Kasus di Waduk Mini Sentra Pemberdayaan Tani Desa Banjaroya, Kalibawang, Kabupaten Kulon Progo). Skripsi. Yogyakarta: Universitas Sanata Dharma.
Buku Teks
Alfitri. 2011. Community Developement. Yogyakarta: Pustaka Pelajar.
Amiyani, Rofi. 2016. Teknik Sampling. Yogyakarta: UNY.
Ancok, Djamaludin. 2012. Kepemimpinan dan Inovasi. Jakarta: Erlangga.
Dharwati, Made. 2017. Kewirausahaan.Jakarta: Rajagrafindo Persada.
Hamdani, M. 2014. Entrepreneurship: Kiat Melihat & Memberdayakan Potensi Bisnis.Yogyakarta: Starbooks.
Hendro. 2011. Dasar-Dasar Kewirausahaan. Jakarta: Erlangga.
Muluk, M.R. Khairul. 2008. Knowledge Management (Kunci Sukses Inovasi Pemerintah Daerah). Malang: Banyumedia.
Nurdizal, M. Rachman, Asep Efendi, & Emir Wicaksana. 2011. Panduan Lengkap Perencanaan Csr. Jakarta: Penebar Swadaya.
Serad, S. 2012. Pembangunan dan CSR dalam N. Prajarto, CSR Indonesia. Yogyakarta:Fisipol UGM.
Sibueya, Abdul Muin dan Dadang Mulyana. 2018. Pengantar Kewirausahaan, Dalam Meningkatkan Pemahaman Kewirausahaan. Medan:Perdana Publishing.
Slamet, Frenky, dkk. 2014. Dasar-Dasar Kewirausahaan. Jakarta: Indeks.
Sugiyono. 2013. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Suryana. 2003. Kewirausahaan, Pedoman Praktis, Kiat dan Proses Menuju Sukses. Jakarta: Salemba Empat.
Suryana, Yuyus dan Kartib Bayu. 2010. Kewirausahaan. Jakarta: Kencana.
Susanto, AB. 2010. 60 Management Gems. Jakarta: Kompas.
Suwarno, Yogi. 2008. Inovasi di Sektor Publik. Jakarta: STIA LAN.
Taskhakkori, Abbas dan Teddlie, C. 1998. Mixed Methodology: Combining Qualitative and Quantitative Approach. Sage Publications, Inc.
Wahyudi, Isa dan Busyra Azheri. 2011. Corporate Social Responsibility, Prinsip,
Pengaturan dan Implementasi. Malang:In-Trans Publishing.
