BUSINESS INNOVATION IN MICRO, SMALL, MEDIUM ENTERPRISES (MSMEs) (CASE STUDY ON PUTZA COFFEE SHOP)
DOI:
https://doi.org/10.55606/iceb.v1i2.197Keywords:
innovation, business, MSMEs.Abstract
(MSMEs) as a strategic force in accelerating regional development. In this connection, especially the micro business sector indeed occupies a strategic position in development as a safety belt, because the growth of MSMEs is increasing every year. Micro, Small and Medium Enterprises have an important position, not only in the absorption of labor and the welfare of the people in the regions, in many ways they become the glue and blocker of social problems. In this regard, efforts are needed to foster a conducive climate for the development of MSMEs in accelerating regional development. Placing micro, small and medium enterprises as the main target of development must be based on commitment and good coordination between the government, businessmen and non-business institutions and the local community by implementing an aggressive strategy based on economic networks (Partnerships); Developing micro, small and medium enterprises as a whole by how to provide positive and real support for the development of human resources (entrepreneurship training), technology, information, access to financing and marketing, Expansion of the export market, is an indicator of success in building a people-based business climate.
References
Alfiana, F., Hartiati, A. dan Yoga, I.W.G.S. (2020) “Identifikasi Prioritas Perbaikan pada Kualitas Produk Es Kopi Susu di Kovfee-Bali dengan Metode Quality Function Deployment (QFD),” Jurnal Rekayasa Dan Manajemen Agroindustri, 8(4), hal. 502. doi:10.24843/jrma.2020.v08.i04.p03.
Amara Dyah Rachmasari, N.W.S.S. (2022) “Peran Inovasi Produk Dalam Memediasi Pengaruh Orientasi Pasar Terhadap Kinerja Bisnis Ukm Kedai Kopi,” 11(2), hal. 318–337. doi:https://doi.org/10.24843/EJMUNUD.2022.v11.i02.p06 ISSN.
Arief, M. dan Rosiawan, R.W. (2018) “Kinerja Pemasaran Berdasarkan Orientasi Pasar Melalui Inovasi Produk: Pengujian Empiris Pada UMKM di Kabupaten Bangkalan,” Jurnal Ekonomi Modernisasi, 4(https://ejournal.unikama.ac.id/index.php/JEKO/issue/view/332), hal. 129–141. doi:doi.org/10.21067/jem.v14i3.2799.
Ayuningtias, H. dan Ekawati, S. (2017) “Faktor-faktor yang mempengaruhi minat berwirausaha pada mahasiswa fakultas ekonomi universitas tarumanagara,” Jurnal Ekonomi, 20. doi:10.24912/je.v20i1.307.
Bao, Y., Li Y., Pang, C., Bao, Y., & YI, X. (2017) “Do Resource Differences Between Manufacturers and Suppliers Help or Hinder Product Innovation of Manufacturers? The Moderating Role of Trust and Contracts Yongchuan,” hal. 111.
BPS (2021) Pertumbuhan Ekonomi Indonesia Triwulan IV-2020, www.Bps.Go.Id.
Joesyiana, D. (2020) “Analisis Kreatifitas Dan Inovasi Pengusaha Coffee Shop Subsektor Penikmat Kopi Di Pekanbaru,” 14(12), hal. 3671–3682. doi:http://dx.doi.org/10.33758/mbi.v14i12.681.
Makmur dan Thahier, R. (2015) Inovasi dan Kreativitas Manusia. Bandung: PT. Refika Aditama.
Muslichati, E.L.A.Z. (2015) “Pengaruh kualitas layanan dan inovasi layananterhadap kepuasan konsumen pada rumah sakit buah hati di kabupaten kudus skripsi.”
Nomor 85/PMK.05/2020 (2020) “Peraturan Menteri Keuangan Republik Indonesia Tata Cara Pemberian Subsidi Bunga/Subsidi Margin Untuk Kredit/Pembiayaan Usaha Mikro, Usaha Kecil, Dan Usaha Menengah Dalam Rangka Mendukung Pelaksanaan Program Pemulihan Ekonomi Nasional.”
Pemerintah Indonesia (2020) “PMK No. 65 Tahun 2020 Tentang Tata Cara Pemberian Subsidi Bunga/Subsidi Margin Untuk Kredit/Pembiayaan Usaha Mikro, Kecil, dan Menengah Dalam Rangka Mendukung Program Pemulihan Ekonomi Nasional,” (3), hal. 1–45.
Prajogo, D.I. (2016) “The strategic fit between innovation strategies and business environment in delivering business performance,” International Journal of Production Economics, 171, hal. 241–249. doi:10.1016/j.ijpe.2015.07.037.
Pratiwi, S. (2016) “Pengaruh Inovasi produk Dan Diferensiasi Produk Terhadap Keunggulan Bersaing Pada Sentra Industri Pakaian Anak Pagarsih Bandung,” Jbptunikompp, hal. 11.
Rizky Valeo Nugraha (2019) “Pengaruh Inovasi Produk, Kualitas Informasi, Inovasi proses terhadap kinerja operasi perusahaan coffee shop di yogyakarta,” hal. 95–98.
Sugiyono (2019) Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alphabet.
Suliyanto (2018) Metode Penelitian Bisnis. I. Diedit oleh A. Cristian. Yogyakarta: ANDI OFFSET.
Tulus T.H. Tambunan (2017) Usaha Mikro, Kecil, Dan Menengah. I. Bogor: Ghalia Indonesia.
Undang-Undang Republik Indonesia Nomor 20 Tahun (2008b) “Undang-Undang Republik Indonesia Nomor 20 Tahun 2008,” .
