Marketing Strategy In An Effort To Increase The Number Of Members Of Savings And Loans Products In The Jasa Bintang Muda 88 Cooperative In Makale District, Tana Toraja District
DOI:
https://doi.org/10.55606/iceb.v1i1.403Keywords:
Products, Price, PromotionAbstract
The purpose of this study was to find out what marketing strategies were carried out by the Bintang Muda 88 service cooperative in increasing the number of members of the savings and loan product and to explain the explanation of the product marketing strategy savings and loans can have an impact on the development of the number of members in the young star service cooperative 88. The type of research informants 5 people. Data collection was carried out by means of observation, interviews and documentation. The research results obtained by promotion by implementing the 4P strategy (product, price, place and promotion) are proven to be able to increase the number of members in saving and loan savings at the Bintang Muda 88 service cooperative because the Bintang Muda 88 cooperative markets its products on social media such as facebook, instagram and so on and conduct outreach to various places of service. By Implementing the 4P strategy, it can have an impact on increasing the number of outstanding members by increasing the number of savings and loan members every year.
References
Assauri, S. (2017). Manajemen pemasaran: Dasar, konsep, dan strategi. Jakarta: PT Raja Grafindo Persada.
Barcelona, O., Tumbel, T. M., & Kalangi, J. A. F. (2019). Pengaruh marketing mix terhadap keputusan pembelian pada CV. Justiti Motor Lembata. Jurnal Administrasi Bisnis, 8(2), 34.
Marrus, S. K. (2014). Desain penelitian manajemen strategik. Jakarta: Rajawali Press.
Nasuka, M. (2020). Strategi pemasaran dalam meningkatkan jumlah anggota simpanan wadiah pada USPPS BMT Sunan Drajat Tunggul Paciran Lamongan. Jurnal Ekonomi, Manajemen, Bisnis Dan Sosial (EMBISS).
Nurhadi, N., & Salim, A. (2019). Strategi bauran pemasaran industri tempe dalam perspektif ekonomi syariah di Kabupaten Sri Indrapura Provinsi Riau. Jurnal Ekonomi, Keuangan, Dan Perbankan Syariah, 3(2), 140.
Ramadan, & Borgonovi. (2015). Manajemen strategi: Konsep & implementasi (C. N. M. Pustaka, Ed.; Edisi 2).
Stanton, W. J. (2013). Prinsip pemasaran (B. Alma, Trans.; Vol. 1). Jakarta: Erlangga.
Sugiyono. (2014). Metode penelitian pendidikan: Pendekatan kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.
Syukur, P. A., & Syahbudin, F. (2020). Konsep marketing mix syariah. Jurnal Ekonomi Dan Perbankan Syariah, 5(1), 71-94.
Tjiptono, F. (2014). Service marketing: Pendekatan teori dan praktik.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Proceeding of The International Conference on Economics and Business
![Creative Commons License](http://i.creativecommons.org/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.