Corporate Social Responsibility (CSR) and its Impact on Brand Loyalty in the Modern Business Landscape
DOI:
https://doi.org/10.55606/iceb.v3i2.474Keywords:
Corporate Social Responsibility, brand loyalty, consumer trust, CSR strategies, case studiesAbstract
Corporate Social Responsibility (CSR) has become an essential strategy for enhancing brand loyalty. This paper analyzes how CSR initiatives influence consumer trust and loyalty across various industries. Case studies from global brands provide practical insights into successful CSR implementation.
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